Our story

Meet the founder

Hi, I'm Jazz – the founder of The Little Kind, and most importantly, Lilly's mom. 

Like many parents, becoming a mom changed the way I looked at everything. Suddenly, every product I bought for Lilly mattered. I found myself reading labels, researching materials, and wanting to know exactly what was going into her little hands and onto her plate.

That's how The Little Kind began.I wanted to create a brand that offered thoughtfully designed feeding essentials that are beautiful, practical, and made with quality materials that parents can feel confident using every day.

Every product in our collection is one I would happily use with Lilly (and do!). From our food-grade silicone and stainless steel feeding sets to our carefully chosen toys and teethers, every item has been selected with love and intention.Starting a small business while raising a toddler and working full-time hasn't always been easy, but every message, every follow, every order, and every word of encouragement reminds me why I started.

Thank you for being here and for supporting this little dream of mine. Whether you've placed an order, liked a post, shared our page, or are simply following along, you're helping us grow, and I'll always be grateful for that.

Welcome to The Little Kind. I'm so happy you're here. 

With love,

Jazz & Lilly